Innnes is a leading importer and wholesaler in Iceland, focusing on high-quality food products. The company´s headquarters are located in Reykjavik, the capital of Iceland. Innnes employees are around 200 and form a team dedicated to making the company a pioneer in the market. Innnes represents brands from all over the world, a substantial part of those are market leaders. The company is continuously exploring new brands to further strengthen its brand portfolio. Innnes‘ objective is swift service and good personal contact with its customers. The CEO of Innnes is Mr. Magnus Oli Olafsson.

Innnes encompasses strong and experienced sales and marketing divisions as a total of 60 people work in the divisions. The sales divisions are driven by sales representatives who visit customers all around Iceland at least once a month, weekly, or daily depending on the size of the outlets.

In November 2014, Innnes purchased all the shares in Bur Ltd. Bur Ltd. was founded in 1995 and specializes in the fruit and vegetable market, both domestic and imported produce. Innnes and Bur merged January 1st 2015. With the acquisition, Innnes strengthens its relationship with its customers and overall position in the market as it makes Innnes the biggest importer of food products in the Icelandic market.

Sales Divison

The sales division is divided into Retail and Food Service. Both consist of a dynamic group of people providing excellent customer service and building strong customer relationships. We are constantly looking for new opportunities to further develop sales, armed with the latest technology in terms of devices and equipment. Our sales force is one of the biggest in the Icelandic retail and food service sector focusing only on food products.

Within the Retail division, we have experts in shelf space management who use their knowledge to spot hot areas and customer routes within stores In Food Service, we have a team educated and trained in the field of cuisine, ranging from chefs and bakers to food technicians. Their broad customer base is everything from small canteens to large food producers and top hotels and restaurants.

Marketing Division

A team of professionals with expert knowledge in sales trends, market development, and consumer behavior, working with global brands in close cooperation with brand owners. Planning and executing marketing campaigns, local production as well as a local adaptation of TV spots, print ads, PR, and online promotions.

Our most important challenge is making classic brands relevant to new generations via modern communication of social media and other online venues.

Warehouse & Distribution

Innnes has built new premises for its full operation, warehouse, and offices, located in the heart of the Reykjavík harbor area. The new warehouse is fully automatic, utilizing the latest technique in handling customer goods, both ambient, frozen, and chilled with a total of 18.800 pallet location capacity. The warehouse is fully operational.

It is the highest warehouse in Iceland, 35 meters high with a total of 18.800 pallet location capacity. HBW Dry 10.800 plt – HBW Frozen 3.600 plt – Chilled 2.000 plt and Mini load´s 2.400 plt.

Innnes has a distribution network covering all of Iceland with its own car fleet, distributing products in the great capital area.

Recipe Website

Innnes owns one of the biggest recipe website in Iceland www.gerumdaginngirnilegan.is.

The strongest in Iceland

Innnes has been awarded “The strongest in Iceland” 8 years in a row. Euler Hermes, a global credit insurance company, guarantees Innnes.